Growing up I’ve always heard that sunscreen is for those of the fairer skin. One of
the biggest myths in our community is that we don’t need to protect our skin from
The truth is, the melanin in our skin naturally protects us from the sun’s harmful
ultraviolet rays, so we don’t get sunburned. However, melanin does not protect us
from skin disease; it makes it harder to detect.
Many Black people with skin cancer don't catch it early enough, which is why skin
cancer fatality rates are higher among African Americans than other ethnic groups
according to the National Cancer Institute.
Taking care of your skin is very important, and it doesn’t have to be expensive or
time-consuming. The first step you can take to start your journey to healthy skin is
incorporating Shea butter into your daily routine.
Shea butter is perfect for replenishing your skin's natural moisture and protecting it from the sun. It’s packed with Vitamins A, E, and F which makes it a super food for your skin. Vitamin A helps improves skin conditions such a wrinkling skin,
eczema, acne, blemishes, and stretch marks (just to name a FEW). Working
collectively, Vitamins A & E protects skin from harmful UV rays from the sun,
rejuvenates sunburned skin, and prevents premature aging; and Vitamin F restores dry and damaged skin and hair. Shea butter has anti-inflammatory properties as well as antioxidants and compared to any other seed oil, it has the highest natural healing qualities.
Shea butter is not the one all be all to prevent skin cancer, but it is the bare
minimum you can do to start working towards optimal health – especially in the
summer months! Try our pure Shea butter, and experience smooth, vibrant, and