I was searching for a new shampoo with ingredients I trust and recognize that wouldn't weight down my locs or leave any residue. It was also VERY important to me to support local/ small business from people who look like me and I'm so glad I stopped by ACAF. It feels so luxurious and I don't have to second guess if my hair is clean. This shampoo lathers like a dream, rinses out well and the peppermint smell isn't overwhelming. After washing, my hair was soft and my parts were easy to separate ( my re-twist time was also shorter than usual). It does exactly what it says it does, down to the radiance, softness and reducing tangles. This shampoo got me wondering what else from ACAF I been missing out on. I can't wait to try it as a bubble bath! After talking to one of the brothers, I decided to get their Black Soap bar and their liquid black soap. If you can't tell already, I'm mad hype about my purchase and result from this shampoo. Thanks y'all!!